Driven by social media, word-of-mouth, and her name and phone number on her yard cards, Perez said she was surprised by how many people were interested in the front-yard messages.
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Perez started making her own designs in her garage. She ordered other decorations wholesale.
“I just made a decision to do this as a second job,” said Perez, who lives in DeWitt and works in Silvis as health care administrator. “It is fun. Honestly, it’s a second job but it’s the perfect kind of second job because it’s fun and I really like all aspects of it — from designing the messages to sneaking into yards to surprise someone with a message.”
Perez said in a time when contact can be dangerous, yard cards offer people a chance to connect in a personal way and maintain physical distance.
Perez isn’t the first or only yard card business in the Q-C area. Sign Gypsies and Card My Yard are active in the business. Sign Gypsies is a franchise locally owned by Heather Del Vecchio. Card My Yard is a locally owned franchise.
Perez said she isn’t hyper-competitive about her second job. Part of the reward, she said, is helping people connect in a time of COVID-19. She said her other motivation is deeply personal.
“My daughter was really surprised and really loved her yard cards,” Perez said. “And when I started talking about starting a business, she really encouraged me.